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About Me



Shawn is a Digital Marketer by day, and an avid writer by night. Some of the works here are done for clients, and others his casual opinions and rants.

Shawn is available for freelance work, and is contactable at: shawnbqt@gmail.com

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Are You an Instagram Star? Here are 5 Tips To Make Money

Today everyone wants to be an Instagram star. The public portray it as the coolest job in the world. Despite all the glitz and glamour, there is painstaking work that goes into being a proper Instagram star. Most successful influencers have a team of social media specialists as support. They plan campaigns and churn content on a regular basis, then track results. Complicated as it may be to become an Instagram star, there are some tips that one can use as a guideline. Have a Niche Every successful influencer has an established niche outside of the Social Media realm. For example, Selena Gomez, Ariana Grande and Beyonce are already famous artists. Christiano Ronaldo is a world-famous footballer. Kim Kardashian may appear as a name grown from social media. But she was a socialite, business woman, model and actress before becoming a social media sensation. Influencers are experts in their respective communities. It is important that an aspiring influencer has a niche. Find someth...
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Website or Social Media? Why Websites Are Still Your Best Investment

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Increase Facebook Page Reach With These 5 Top Tips

If you have been noticing that Facebook has been feeding you more of your friends’ content rather than that of Pages you follow, you are not losing your marbles. Facebook has been actively pushing the reach of Pages and brands lower down the priority list in exchange of your peers’. The initial reason for this was because the people at Menlo Park realised that user engagement with posts have been drastically dropping of late. So in the spirit of ‘bringing people closer together and building relationships’, Facebook made post from Pages disappear almost entirely from your Newsfeed. So here are some campaigns you can adopt for your Page to adapt to the new Facebook Order. Increase Ads Budget Let’s get the most crucial matter out of the bag: in order to regain your Page’s reach, you will be required to ramp up your ad Ringgit. Facebook is playing simple Supply and Demand with their limited placement slots here. When the new algorithm dramatically reduced reach of posts by Pages, it na...
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