ST Writes

Technology is revolutionizing the way we work. Teams from any parts of the world can collaborate with each other with the help of apps. There is a growing trend of companies achieving better efficiency without being in the same location. In 2016 Forbes listed 125 companies that successfully adopted a telecommuting culture. Another article from the same source listed benefits of telecommuting including improving productiveness, reducing pollution, and decrease organization overheads. The key to effective remote working depends on systems that make it happen. If you are considering setting one up, here are the top 5 tools that can help. Slack At the core of a successful remote is good communication. Lacking this, all teams will falter. Slack was the first chat service created for remote teams. Marrying the functionalities from classic mIRC and modern-day features, it created the perfect work chat app. The core feature of this app is its ability to create organize multiple...

Facebook Ads is possibly the most powerful advertising platform in the world today. It supports all ads in the largest social media and messaging platforms - Facebook, Instagram and Messenger. Their audience is around 4 billion people according to Statista. This covers north of 50% of the world's population. Key features that make Facebook Ads so good are its Artificial Intelligence and growing pool of users. Marketers can identify audience based on hobbies, interests, age groups, locations and more. Compared to traditional ads, the accuracy is remarkable. All these are achievable with as little as RM3 a day. Along with the level of details come the complexity of operation. It is equally easy to do it well and get it totally wrong. Success or failure comes down to target methods. So, here are the top 4 tips we think you may find helpful. The Boost - The Most Misconceived. Marketers often mistake Post Boosts for advertising, which I can assure it isn’t. When you publish a po...

Today everyone wants to be an Instagram star. The public portray it as the coolest job in the world. Despite all the glitz and glamour, there is painstaking work that goes into being a proper Instagram star. Most successful influencers have a team of social media specialists as support. They plan campaigns and churn content on a regular basis, then track results. Complicated as it may be to become an Instagram star, there are some tips that one can use as a guideline. Have a Niche Every successful influencer has an established niche outside of the Social Media realm. For example, Selena Gomez, Ariana Grande and Beyonce are already famous artists. Christiano Ronaldo is a world-famous footballer. Kim Kardashian may appear as a name grown from social media. But she was a socialite, business woman, model and actress before becoming a social media sensation. Influencers are experts in their respective communities. It is important that an aspiring influencer has a niche. Find someth...

Today most cars are purpose-built. They have doors that open wide, deep boots, small engines that save on petrol, and a slew of fancy gadgetry more sophisticated than the F-35 Fighter Jet. In their quest to win Car of the Year awards and sell hundreds of thousands worldwide, most cars end up losing passion. They are unbearable to drive and dreadful in corners. They will never set off your heart rate monitor warning, your palm will never sweat, and pupils never dilate. Enter the Nissan 350Z. In the century where Japanese cars are obsessed with bomb-proof Hiluxes, this is a refreshing reminisce of the more interesting days. To properly appreciate the 350Z, one has to reel back to its origin. In the 1960s, Nissan was a small automaker internationally and needed an iconic car to mark its place. It had to be a sports car that was fast, fun to drive, beautiful and most importantly more affordable than competitors. In 1969 the 240Z was born, marking the beginning of 6 ...

If you have been noticing that Facebook has been feeding you more of your friends’ content rather than that of Pages you follow, you are not losing your marbles. Facebook has been actively pushing the reach of Pages and brands lower down the priority list in exchange of your peers’. The initial reason for this was because the people at Menlo Park realised that user engagement with posts have been drastically dropping of late. So in the spirit of ‘bringing people closer together and building relationships’, Facebook made post from Pages disappear almost entirely from your Newsfeed. So here are some campaigns you can adopt for your Page to adapt to the new Facebook Order. Increase Ads Budget Let’s get the most crucial matter out of the bag: in order to regain your Page’s reach, you will be required to ramp up your ad Ringgit. Facebook is playing simple Supply and Demand with their limited placement slots here. When the new algorithm dramatically reduced reach of posts by Pages, it na...

On the 20th of June 2018, Instagram launched a new and ambitious move to rival video streaming giant YouTube, but with a twist. Instagram was going to start a new wave of long-form vertical video format, which at first glance appeared to be a sensible evolution seeing most content are already consumed in mobile devices being held vertically. The name of this new platform was IGTV, short for Instagram Television. IGTV was already the most celebrated kid on the tech block on the very first week of launch. It received a red carpet premiere, something Instagram has not done since 2013. Their launch efforts also included having influencers and celebrities create and share their own videos. But all the glitz and glamor of this new much talked-about “YouTube Killer” was short-lived. Just few weeks after IGTV’s over-the-top launched, number of downloads halved every subsequent week and active users also saw massive drops. While CEO Kevin Systrom is still hopeful that IGTV’s new platform just...