ST Writes

Facebook Ads is possibly the most powerful advertising platform in the world today. It supports all ads in the largest social media and messaging platforms - Facebook, Instagram and Messenger. Their audience is around 4 billion people according to Statista. This covers north of 50% of the world's population. Key features that make Facebook Ads so good are its Artificial Intelligence and growing pool of users. Marketers can identify audience based on hobbies, interests, age groups, locations and more. Compared to traditional ads, the accuracy is remarkable. All these are achievable with as little as RM3 a day. Along with the level of details come the complexity of operation. It is equally easy to do it well and get it totally wrong. Success or failure comes down to target methods. So, here are the top 4 tips we think you may find helpful. The Boost - The Most Misconceived. Marketers often mistake Post Boosts for advertising, which I can assure it isn’t. When you publish a po...

Today everyone wants to be an Instagram star. The public portray it as the coolest job in the world. Despite all the glitz and glamour, there is painstaking work that goes into being a proper Instagram star. Most successful influencers have a team of social media specialists as support. They plan campaigns and churn content on a regular basis, then track results. Complicated as it may be to become an Instagram star, there are some tips that one can use as a guideline. Have a Niche Every successful influencer has an established niche outside of the Social Media realm. For example, Selena Gomez, Ariana Grande and Beyonce are already famous artists. Christiano Ronaldo is a world-famous footballer. Kim Kardashian may appear as a name grown from social media. But she was a socialite, business woman, model and actress before becoming a social media sensation. Influencers are experts in their respective communities. It is important that an aspiring influencer has a niche. Find someth...